Picking a good agent is perhaps the single most important step in listing your home for sale. A quality professional means the difference between money in your pocket and a stagnant listing, between netting more versus netting less, a smooth escrow rather than one with lots of snafus, a stressFREE versus a stressFUL transaction.
Ideally, it is best to have not only a great agent, but a great agent working under the umbrella of a great company such as Coldwell Banker. My partner Maxine Geller and I
have had the good fortune of being affiliated with Coldwell Banker for over 10 years. There are countless reasons why we why we chose to associate with this fine company, not the least of which is its number one market share position in Southern California. Many of these reasons benefit not only us as agents but you as our clients. Here are the top 12 reasons listing with Coldwell Banker benefits you.
1. Name Recognition: 98% of the general public recognizes Coldwell Banker as a real estate company based on recent surveys.
- Benefit to client: a feeling of “being with the best” and knowing there is a natural sense of credibility lent to their listing.
2. 100 Years Experience: Coldwell Banker has been in business for over 100 years and has national/international experience.
- Benefit to client: no matter what the real estate market is doing, Coldwell Banker has seen it all and has the knowledge and resources to market properties in the most effective manner.
3. Internet Presence: Coldwell Banker has a strong internet presence due in part to its partnership with Realtor.com which insures better shelf position due to requirement to have at least 18 photos of property for each listing. Also, Coldwell Banker.com and CAMoves.com are recognized as leaders in the industry.
- Benefit to client: over 90% of buyers shop first for real estate on the internet with a majority of their time spent on Realtor.com, giving listings great exposure.
4. Cutting Edge Technology: Coldwell Banker is the first real estate company to develop its own YouTube channel for real estate searches, OnLocation.
- Benefit to client: web surfers can search for homes through viewing videos instead of static images, bringing properties to life, and giving listings much better exposure.
5. Lead Router: Coldwell Banker invested in the development of a system that notifies listing agents, via their cell phone, that a potential buyer is interested in obtaining more information about their client’s property within seconds of the time the buyer submits the request.
- Benefit to client: internet users want a fast response to their inquiries and no one responds faster than Coldwell Banker. Information about your property and an appointment to view it can be provided almost instantaneously.
6. Risk Management: Coldwell Banker maintains a strong risk management team on staff to support agents in the field.
- Benefit to client: this program assures that your agent is constantly updated regarding legal issues in real estate and will be diligent in his/her efforts to assure a risk free transaction.
7. Training: Coldwell Banker maintains an in-house education team that coordinates on-going training for agents and staff.
- Benefit to client: assurance that your agent is up to date with the latest information on all aspects of real estate
8. Cutting edge Print Marketing: Coldwell Banker conducts national promotions and provides agents easy access to cutting edge high quality print marketing through their affiliation with the Merrill Corporation and Impact Marketing.
- Benefit to client: assurance that your property will be presented in a professional manner befitting its value
9. In-House Email Marketing Program: All Coldwell Banker offices participate in an interoffice email marketing program to promote and exchange information about their client’s wants, needs and properties for sale.
- Benefit to client: provides a tremendous network for marketing their home immediately through participation in the in-house email program
10. Concierge: Coldwell Banker provides clients with access to referral services that have been investigated and prequalified.
- Benefit to client: clients can use our one stop shop to find reputable service providers that have already gone through a rigorous screening process, are high quality, ethical, and reliable.
11. High Level of Professionalism: Coldwell Banker prides itself in maintaining a high level of professionalism among its agents and staff that is well recognized in the industry.
- Benefit to client: clients can be assured that the sale of their property will be handled in a professional appropriate manner
12. Affiliated Services: Coldwell Banker has established relationships with their affiliated services including escrow, title, home insurance and mortgage services.
- Benefit to client: through the affiliated services clients can be assured there is a team in place all pulling in the same direction to achieve the goal of the sale of their home
To find out more about the advantages of listing with a superior team, the Geller-Meier Team, at a superior company, Coldwell Banker, give us a call. We’d love an opportunity to earn your business.